Sampling Strategy Uses A Target Larger Sized Group

Sampling strategy uses a targeted smaller sized group to determine the conclusions of the larger population (Cooper Schindler, 2014, p. 338). In this instance, the McMahon Group employed both focus groups and mail surveys as strategies to determine a consensus. Together, the dual strategy produced considerable data for researchers. Flexible and inexpensive, focus groups enable researchers to generate small group ideas and expression responses (Hartman, 2004, p. 408; Cooper Schindler, 2014, p. 133). Additionally, focus groups encourage member discussions and allow researchers to observe real time verbal and nonverbal responses (Hartman, 2004, p. 402; Cooper Schindler, 2014, p. 160). It also presents the ability to stimulate ideas or gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). The mail surveys targeted the members and their spouses. They are inexpensive, can target specific people (necessary for the member and spouse data collection) and allow respondents the ability to answer the survey at their leisure (Creative Research Systems, 2014). However, mail surveys are prone to response time delays and, as such, are a slower data gathering method (Creative Research Systems, 2014). The focus groups and mail surveys provided invaluable data for this study. From a data coll ection stand point, both methods were cost effective, flexible, and appropriate. Moreover, both create the potential to collect factual (data specificity)Show MoreRelatedWhy Icu Nurses Perform Quality Ets As Spelled By Best Recommended Practice?2268 Words   |  10 Pagesrecommendation for ETS. The null hypothesis is that ICU nurses adheres to ETS best practice recommendation standards when suctioning patients. †¢ How was the sample obtained? The sampling of the observed subjects was obtained through the sampling design of Quota Sampling. 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